Romain Rissoan

Business Digitalisation Training Consultant

romain rissoan consultant formateur digitalisation entreprise As a Consultant Trainer in digitalization of companies, Qualiopi bilingual English, I work as a digital expert in Lyon, Paris and Marseille. I work for SMEs and major groups. My speeches and training sessions are designed for decision-makers and managers to help them reflect on their strategic digital positions. I’m also an expert speaker on the digitalisation of companies. As a digital training consultant for businesses, I provide the knowledge needed to understand and take advantage of the opportunities offered by digitalization. My training courses are primarily designed to help companies plan their digital strategies and identify key areas for action.

My trainer content Business digitisation

They help them to define objectives, create a roadmap and implement new processes. During my sessions, I also focus on leveraging data and understanding customer behaviour to create profitable online businesses. The aim of my sessions is therefore to develop companies’ digital maturity so that they can successfully navigate the changes brought about by this transformation. In addition, I support managers who need guidance in acquiring digitalisation-related skills or developing a better understanding of digital trends. Ultimately, my aim is to help organisations achieve maximum efficiency through the effective use of technology and data. I’m also a regular speaker at conferences and events related to digitisation, where I share my knowledge and experience. Through these engagements, I hope to inspire other businesses to become successful digital enterprises. In addition, I strive to contribute to the development of the wider ecosystem by providing advice, mentoring and support. My commitment is to help businesses build a sustainable future through digital transformation. In conclusion, I offer consultancy services and training in the field of digitisation for businesses with the aim of helping them understand how to use technology and data to increase their efficiency, profitability and overall success. Drawing on my extensive experience in this field, I aim to help organisations take full advantage of the opportunities offered by this ongoing evolution.

Business digitisation in a nutshell

A real powerhouse for large groups, the need for very small businesses to use the internet, and more specifically smartphones, is growing every year, affecting young and old alike. Buying, working, managing day-to-day life, communicating and getting information from a smartphone has become a convenience for everyone. This common observation suggests that integrating digitalisation into your business can be an essential part of your strategy. Ignoring market developments that could affect your company’s long-term future. Today, it’s more than just having an online presence. It’s all about maintaining operations, improving customer relations and optimising processes: essential for small organisations.

Enterprise digitalisation is a set of processes aimed at digitalising a company. It concerns all areas of activity. Whether you are a construction company, a service provider, an industrial company or any other kind of business, digitalisation must be part of your growth strategy. Let’s explore the benefits of putting it into practice, the factors to consider and the tools for successful implementation.

The most essential tool for digitizing a business is a website. You will need a very accessible, flexible, easy-to-use website, attractive design and especially web rendering, that is to say well referenced on search engines and social networks. In addition to the web, it is necessary also think about the cell phone, a widely used tool today to surf the web. Your business has the choice between developing a website adapted to mobile or create a mobile application for mobile users or even develop a web application that is the perfect combination of the two.

Enterprise software is also an essential part of a company’s digitisation landscape. Tailored to the specific needs of businesses, this software is designed to make your employees’ day-to-day work easier. As we move towards digitisation, we can’t ignore the importance of newsletters and landing pages, which play a vital role in converting leads. In short, digitalising your business is an essential step towards better positioning your company in this hyper-connected world. As well as modernising and enhancing your company’s capabilities, it opens up new opportunities that stimulate growth.

Business Digitalisation training content

Evolution of IT systems and telecommunications networks: history and key dates A major player in the online market. The special case of Google’s digital revolution From the classic Web to Web 2.0 (Web and Blog) The emergence of Web 3.0: the Semantic Web The democratisation of the mobile. Current features: geolocation, accelerometer, contactless payments, etc. Main market players and different operating systems: iOS, Android, Blackberry, Windows Phone, etc. The concept of mobile first, responsive design and adaptive design Sociological developments: the digital behaviour of generations X, Y and Z

Contactless technologies: QR codes, RFID and NFC 3D printing: towards the third industrial revolution

Augmented reality: its uses and benefits Artificial intelligence and its prospects Cloud computing: origins and challenges Big Data: trends and business uses Internet of Everything (IoE): overview and trends Connected objects: glasses, watches, robots, etc. Esports and e-health: the connected human body Smart Cities: their raison d’être and the players involved

The contribution of e-commerce to the purchasing process.

ROPO (online search, offline purchase), SIBO (in-store search, online purchase) and SOBI (online search, in-store purchase) Digital shoppers and digital Uber Participating in the economy and crowdfunding Home Automation and Connected Home

The context, challenges and objectives of digitalising businesses Implications and benefits of digitisation for companies and their employees Managing dematerialisation for customers and employees A rich, multi-channel and consistent customer experience It is increasingly important to gather customer opinions and analyse their behaviour

The impact of digitisation on the development of a company’s businesses and functions The new role of the digital manager

Recruitment via 2.0 social networks E-learning and its applications: e-learning, serious games, virtual courses, etc. Tools and services for employees: dematerialisation, electronic services, corporate social networks, etc. New ways of working: teleworking, dynamic offices, collaborative workspaces, etc.

Improving marketing campaigns: customer knowledge, targeting and tracking

Paid referrals (SEM: Search Engine Marketing) Natural citations (SEO: search engine optimisation) Viral and buzz marketing Mobile marketing and proximity marketing E-reputation: definition, legislation, regulations and challenges Development of e-commerce: omnichannel, cross-channel, cross-community

Changes in customer relations

The emergence of Social CRM: challenges and markets Click to Call, Call Back and Click to Chat models SoLoMo concept (native social mobility) The evolution of e-commerce and new sales channels E-commerce players and consumer expectations Supermarkets: inventory and outlook Digital retail: managing mass distribution, e-commerce sites, etc. Omnichannel, cross-channel (Web2Shop, Shop2Web), multi-channel and cross-unit models

IS Agility: Flexibility, Reuse and Pooling

Cross-channel IS architecture 360° customer view 100% paperless digital asset management Cloud Computing: Service delivery and deployment approaches BYOD (Bring Your Own Device) and its impact on businesses

My FAQ for Trainers Business digitization

The European Commission’s study on the digital transformation of businesses in the EU uses the “digital maturity model” to assess and compare the digital transformation of businesses. This digital maturity model comprises five dimensions:

  • Strategy and governance
  • Processes and activities
  • Data and information management
  • Customer engagement
The best way to measure digitalisation is to measure employees’ knowledge of technology. Companies need to assess the skills of their employees and compare them to the skills required for their roles. Companies can also measure this by asking employees what new technologies they are learning or using in their work. A well digitalised company will have employees who know how to use technology to its full potential. This is an excellent starting point for measuring digitisation! Another way of measuring digitisation is to look at the corporate culture. Some companies use employee surveys to determine the level of digitalisation within their company. It’s a good way to measure digitalisation if you ask employees about the level of technology they use in their work and what technologies they’d like to learn. Companies also need to assess their culture – does everyone in the company know how to find information online? Do the company’s employees value technology in the workplace? These are all good indicators of digitalisation in a company’s culture. Another way of measuring digitalisation is to assess employees’ opinions on new technologies. Some companies use employee satisfaction surveys to find out how satisfied employees are with their working environment, pay and benefits. The results of these surveys can be used to measure digitalisation as they can show when new technologies are being used or preferred by employees. If employees are satisfied with the way they work, they are likely to enjoy using new technologies if they become available. It also shows that companies that use new technologies will have a better corporate culture than those that don’t.

– The first step is to understand what the company’s objectives are in terms of digitisation and what means the company has put in place to achieve these objectives.

  • The second step is to determine the company’s current state for each of the five dimensions of digital maturity.
  • The third step is to identify the gaps between the company’s current state and its desired state.
  • The fourth step is to develop a plan to close these gaps.
  • One of the most notable benefits of digitization is that it makes businesses more efficient.
. To this end, digitised information can be easily searched, processed and shared between employees. This makes it much easier for businesses to find relevant information quickly and make informed decisions. What’s more, businesses can easily share this information with other companies and organisations without having to rely on third parties. All this leads to increased efficiency, which can have a positive impact on a company’s bottom line.

The ease with which information can be found online also makes businesses more efficient by providing better access to relevant information. For example, a company’s employees can easily access and search their files when carrying out employee reviews. This makes it much easier for them to do their jobs and help the business achieve its objectives. What’s more, companies can also easily share this information with their customers and other businesses so that they can better understand their needs and expectations. It’s easy to see how digitisation has made businesses more efficient overall by enabling them to find, process and share more information quickly and easily. It has also been argued that digitisation increases security by making it easier to detect and prevent fraud. For example, banks use various security measures to prevent fraudsters from stealing money from their accounts. However, these measures can be circumvented if criminals have access to all the necessary information via digital records. Furthermore, it is difficult to guarantee confidentiality in a world where all data is available online via digitised records. This problem becomes even more frightening when you consider that most employees have access to more information than they should as employees, which means that there will always be the possibility of misuse of this information.

  • Government can create a favorable environment for businesses to digitize through policies and regulations.
  • It can also support businesses through financial incentives, training, and awareness programs.
  • Finally, the state can act as a model for the digitization of businesses by digitizing its own operations.
Governments should play an active role in business digitisation efforts because they can help businesses identify their needs. For example, governments should monitor companies’ digitisation plans to see which ones are needed. They should then help these companies by creating a framework for digitisation. Governments could also provide subsidies to help companies in their digitisation efforts. In addition, governments should keep an eye on digitisation so that they can inform companies if they need to update their plans. This will help companies to plan and budget.their spending so that they can stay within their financial limits. Governments should also support businesses in their digitisation efforts by providing funding and resources. Most companies need additional capital to develop their activities and become more competitive. Moreover, this capital would be much easier to obtain if the government provided it. Governments should also ensure that businesses have the resources they need to succeed, as many of them will be small businesses with little money to start with. Governments need to make sure that these small businesses get all the help they need to succeed.

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